Back Support Systems' top Amazon seller product, "The Angle" needed a facelift and enhancements to its product images, low quality looking layout, and poor presentation of features and benefits of using the product. Essentially the old layout was damaging the overall perception and experience of the product. After investigating how other relevant products on the market solved similar questions, I began developing sketches that served as a starting point to co-creating and designing a better flow with other members of the team.